Social Media Management

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This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own.

Social networks, blogs, web forums, and the like have influenced and disrupted almost every facet of life around the world. Smartphones and tablets have made it easy and cheap for users to create new content and share it with their contacts, as well as to review and comment on contributions.

Social Media is the collection of digital media and technologies that supports users to exchange information and individually or jointly design media content. Essentially, two types of social platforms are notable for companies:

1. "Internal Social Media" facilitates communication as well as knowledge- and experience-sharing between staff and strengthens solidarity within the company.

2. "External Social Media" comprises third-party platforms that companies use as a mouthpiece and feedback channel to reach their partners, and especially their customers.

Technology has enabled organizations to evaluate their Social Media activities through sophisticated tools.

This deck concentrates on external Social Media platforms including blogs, forums, video and picture portals, microblogs like Twitter, and social networks such as Facebook.

The presentation also entails information about Social Media in companies, measurement of Social Media activities, and a guideline for implementing KPI-based Social Media Management.

The PPT delves into the Social Media Value Chain, capturing five key functions where social media is most prominently leveraged. This includes R&D, Purchasing, Production, Marketing & Sales, and After Sales. Each function is analyzed to show how social media can be harnessed to drive innovation, streamline communication, and enhance customer engagement. The value chain framework offers a comprehensive view of how social media activities can be integrated into various business processes to maximize impact and efficiency.

The presentation also outlines a step-wise approach to Social Media Implementation, focusing on detection and reaction. Detection involves setting up a consistent database by combining internal and external data feeds, enabling data-driven insights. Reaction emphasizes incorporating relevant information into the organization's decision-making process, requiring changes within the organization and its systems. This structured approach ensures that social media activities are not only monitored, but also effectively utilized to drive business outcomes.

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