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This toolkit provides an in depth discussion on Pricing Strategy, including Skimming versus Penetration, Pricing Tactics, Product Adoption Lifecycle, Price Curve Analysis, and Price Sensitivity Analysis. Includes a Pricing Sensitivity Financial Model built in Excel.
Pricing Strategy
This first section presents a detailed discussion around the overarching pricing strategy of Price Skimming or Penetration Pricing. These two strategies are compared and put into the context of where your product sits along the Product Adoption Lifecycle. Advantages and disadvantages are enumerated for both Price Skimming strategy and Penetration Pricing strategy. [read more]
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