– Market Development Manager, Chemicals Industry, purchased Pricing Strategy Toolkit (with Excel Model)

– Finance Manager, E-Commerce, purchased Marketing and Sales Funnels

Overview
This first section explains what the Product Life Cycle is. Each of the 4 stages of the lifecycle, Introduction, Growth, Maturity, and Decline, is characterized in detail. The key strategic purposes of using the Product Lifecycle Analysis are also outlined. Additionally in this section, the Consumer Adoption Curve, Substitution Analysis, and product profitability metrics are explained within the context and in relation to the Product Lifecycle framework. Drawbacks to this analysis are also elucidated.

Product Lifecycle Analysis
In this section, we discuss the actual methodology used to conduct this analysis. A 5-phase approach to Product Lifecycle Analysis is taught. Several analysis tools and frameworks are used, needed at different phases of the analysis. These include the Lifecycle-Performance Factor Matrix and the Bass Diffusion Model.

Strategic Insights
In the final section, we outline specific strategies and insights that can be extracted from Product Lifecycle Analysis. This section begins with a delineation of stage-specific strategies--with a slide per stage of the lifecycle. Product Lifecycle Analysis is also extended and applied to the BCG Growth-Share Matrix, as we introduce the Strategic Positioning Matrix framework.