Building Blocks of Data Monetization

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This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own.

Data Monetization is the effective use of data to achieve positive and measurable impact on business revenue. In McKinsey’s Global Survey on Data and Analytics, it was found that 70% of executives reported that Data and Analytics have made changes in our industries’ competitive landscape.

The most common change is entrants launching new data-focused businesses that undermine traditional business models. The greatest impact is strengthening our company’s competitiveness.

Meaningful Data Monetization is achieved if the fundamental building blocks of a successful Data and Analytics program are set up. There are 3 such building blocks:

1. Strategy
2. Organization and Talent
3. Leadership and Culture

Data Monetization requires significant effort to keep our company ahead of traditional competitors and new disruptors. Effective Data Monetization is achieved when it is business led with C-level suit commitment and support.

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