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Introduction to Customer Analysis

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This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own.

In this deck, we introduce a 5-phase approach to Customer Analysis:
1. Get Customer Data
2. Segment Customers and Derive Insight
3. Evaluate Customer Relationship Strategy and Customer Value
4. Develop Value Proposition
5. Build Approach Customer Experience

This presentation will focus on the first phase: Get Customer Data. Topics include the types of data (primary vs. secondary), data collection tools, and segmentation types.

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