Early Adopters

Business strategy definition. In the diffusion of innovation theory, the minority group (comprising about 14 percent) of population which, after innovators, is first to try new (or emerging and innovative) ideas, processes, goods and services. Early adopters generally rely on their on intuition and vision, choose carefully, and have above-average education level. For any new (or emerging and innovative) product to be successful, it must attract innovators and early adopters, so that its acceptance or 'diffusion' moves on to early majority, late majority, and then on to laggards.

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